NEW YORK — Noah Schnapp, an actor on Netflix’s “Stranger Things” series, is the founder of a new food brand taking on Nutella. The flagship product from TBH (To Be Honest) is a hazelnut cocoa spread with three times more protein and half the sugar of other hazelnut spreads, according to the company.
Mr. Schnapp partnered with Umana Venture Studios, a firm dedicated to building purpose-driven brands, to create his vision for a healthier alternative to the traditional toast topper. Conventional hazelnut spreads are formulated with palm oil, an ingredient associated with harmful environmental impacts.
“Hazelnut spread on toast has always been my favorite comfort food, but of course, when I was a kid, I didn’t realize that my snack habit wasn’t very good for me or the environment,” he said. “Once I found that out, I wanted to create a new take on hazelnut cocoa spread with honesty and sustainability at its heart, and found the perfect team to help that vision come to life. We’ve been working on it for over a year, and I’m grateful to finally share it with other snackers like me. I feel lucky to be in a position where I can help my generation make a difference through simple pantry swaps like TBH.”
TBH spread is vegan and contains no palm oil. The product is made with hazelnuts as the first ingredient, plus organic sugar and organic cocoa powder. The product is available online at snacktbh.com and in select stores in New York City and Miami.