FP trendAugust 26, 2021 12:06:11 IST
Xiaomi is expected to say goodbye to the Mi brand, which has been in favor of the company’s name for nearly a decade. Going forward, the company will stop using the Mi adjective in midrange, high-end phones, and other Mi products. For example, the future Mi12 is most likely to be called the Xiaomi12.
Starting in the third quarter of this year, Chinese companies will only use the company name for the products included in the brand. The idea is to unify the presence of that global brand. However, the company sticks to the Redmi brand.
For those who don’t know, Xiaomi started with a plan to throw away Mi when it recently launched Mix 4. It also loses the Mi brand of many products launched in China. The new brand applies to many products under the umbrella of Mi, including laptops, tablets and wearables.
Xiaomi, statement To XDA Developers, “From the third quarter of 2021, Xiaomi’s product series” Mi “will be renamed to” Xiaomi “. This change unifies the presence of global brands and bridges the perception gap between brands and their products. A new brand identity, two different product series will be placed under the parent brand. Xiaomi products represent the pinnacle of technology and offer a premium experience. Redmi products bring great innovation at a more affordable price and are aimed at younger viewers. Reflected in this differentiated and updated logo, both the Xiaomi and Redmi logotypes are under the parent brand logo. “
It will take some time for the changes to be reflected in all regions.
This change will be made after the company launched its first Mi phone, the Mi 11, in 2011. However, the first Mi product was launched in 2010. This is a MIUI Android fork.
It is not yet known when change will begin to take shape in the Indian market.
Xiaomi says goodbye to the Mi brand 10 years later and sticks to the company name-Technology News, Firstpost
Source link Xiaomi says goodbye to the Mi brand 10 years later and sticks to the company name-Technology News, Firstpost