FP staffJuly 5, 2021 23:54:48 IST
To “accept the body’s acceptance,” Pinterest will be the first major social media platform to ban all forms of weight loss advertising and posting that encourages a particular shape or body shape over others, starting July 1. became. According to the company’s statement, the move was adopted to help people deal with body image problems after being blocked for more than 15 months due to a pandemic.
The plate form, which relies heavily on images, states that it does not allow testimony about weight loss and the products that support it, its “before and after” photos, and ads that refer to the Body Mass Index (BMI).
In collaboration with the National Eating Disorders Association, Pinterest has developed a policy that will allow you to host posts and images about healthy living, eating habits, and fitness services on your platform unless you’re focused on losing weight. Did. The move is being made to prioritize the mental health of users around the world, and the organization’s interim CEO Elizabeth Thompson hopes that other social media giants will follow suit.
For the company, this step is an extension of the guidelines that previously banned body-shaming products that encourage harmful weight loss methods.
According to advertising intelligence company MediaRadar, between January and June 2021, weight loss brands in various media such as television, digital and printing spent $ 372 million on advertising, the same period last year. It increased by 89% compared to. It has also been reported that Facebook’s spending on weight loss advertising surged 120% year-on-year.
According to this report Along Parents, The platform has 60% female users worldwide. In 2015, we blocked searches for content that could lead users to posts with eating disorders, and instead redirected users to websites run by organizations that help fight this social and cultural challenge. I was redirected.
This follows Instagram’s “apology” in April 2021 for accidentally promoting a weight loss post to users working on eating disorders. Previously, in 2019, the company blocked ads encouraging weight loss and cosmetic surgery for users under the age of 18 and took steps against posts claiming “miracle” weight loss.
Why Pinterest Bans Weight Loss Advertising Is An Important Socio-Cultural Milestone-Technology News, Firstpost
Source link Why Pinterest Bans Weight Loss Advertising Is An Important Socio-Cultural Milestone-Technology News, Firstpost