There’s something magical about Play-Doh. The smell, the feel, the endless opportunities presented by each new container — it’s all a gift. Play-Doh is an absolute classic, and there’s truly nothing else like it. And there’s a real benefit to playing with Play-Doh as well. Researchers at Michigan State University cited that it helps with motor skill development and eye-hand coordination. They also note that it also provides kids an entertaining outlet for learning science and math in nontraditional ways.

But the biggest thing, and what we all think about when we’re talking about how Play-Doh sets help our kids, is that it stirs their creativity. You can see the absolute wonder that is their imagination working as they work the Play-Doh. With Play-Doh sets, they’re given a structure, but it’s more an arrow pointing toward the possibilities than it is a rigid framework, and that’s part of Play-Doh’s greatness. It’s open-ended fun that kids can just leap right into.

We have found the most exciting, most fun Play-Doh sets that are ready for your kids to go wild with. Just, don’t leave the lid off.