I used to hate ironing. Avoiding it at all costs, I’ve spent too much money on dry cleaning, hung too many clothes in a hit-or-miss shower steam session, and then finally invested in a portable steamer that, while sometimes helpful, often spewed water on my outfits leaving me either wet, disheveled, or both. Yet I persisted with these haphazard methodologies because the woman I wanted to be was pressed to impress and frankly, there wasn’t any better solution on the market.
Then, I was introduced to the Nori Press, a wrinkle-remover product, “designed to press, steam and refresh your clothes with ease… no board, leakage or headache included.” Could this device be the real deal? It sounded like a dream for the iron-adverse set, so I had to try it out and see for myself.
The Nori (iron spelled backwards) is a hair straightener’s fashionable cousin. The double plated, tong-like silhouette glides over clothes as a flat iron would glide over hair. Unboxing the Nori is quite exciting in and of itself, as the packaging feels techy and luxe (and quite frankly, hard to throw away). The user experience is a no-brainer too— you’re greeted with a LED screen which lets you choose the heat setting for six fabrics (poly, silk, wool, cotton, denim, or linen) and it takes about three minutes to heat up and is lightweight enough to throw in your bag for travel. Should you choose to utilize the steaming capability, filling up the Nori is, as advertised, quite easy. Fill the Nori up with tap water, or their “Fabric Facial” solution which also deodorizes and sanitizes clothing.
While the steamer is designed with enough depth to reach the center of most clothes, I find myself using it for pressing out the details, like hems, or wrinkled sleeves and pant legs, straightening up collars or cuffs on dress shirts, or using it to fix up random wrinkles on formal attire ahead of an event. While you can use it laying flat or hanging up, I find it less cumbersome to navigate on hanging clothes. For my anti-iron lifestyle, the Nori is a clear winner.