
(Travel) Head out for a midnight escapade
The most memorable adventures will happen after sundown in 2022. People will turn to the quiet of the after-hours to invest in their travel bucket lists and nature excursions. Gen Z is driving this trend—good thing our phones take better night photos than ever. Into the dark, you go.
Increase in searches year over year for:
● Road trip aesthetic +2x
● Bioluminescence aesthetic +95%
● Han River night +65%
● Sea night beach +150%
● London city night +2x
(Wellbeing) A more conscious way to relate to one another
Attachment styles. Couples counseling. Friendship dynamics. In 2022, people across all age groups will transform their relationships with their partners, their loved ones, and themselves.
Increase in searches year over year for:
● Couples counseling worksheets +115%
● Healthy marriage tips +190%
● Uncomfortable questions to ask +4x
● Friendship dynamics +4x
● Setting healthy boundaries +170%